CASE STUDY: The Psychology Behind NYC Luxury Real Estate Listings Can Work in Miami

Here are some factors that luxury residential brokers consider when creating a listing, according to DNA Info New York Writer Amy Zimmer:

The power of pricing “just below”

Just as in retail, many in real estate price their property “just below” a round number — for example listing an apartment for $499,000 instead of $500,000.

“There is a psychological effect of being just a hair under,” said broker Claire Groome with Warburg Realty.

For instance, she recently sold a three-bedroom co-op in Carnegie Hill listed for $3.495 million after three days on the market, saying, “Rarely will you see something listed for $4 million.”

When Dan Bamberger, of the Bamberger Group, analyzed Manhattan sales prices in 2015 using Streeteasy data, he found that listings between $300,000 and $1 million used the “just below” strategy nearly 90 percent of the time. Homes priced between $1 million and $10 million used the strategy 78 percent of the time.

 The allure of neutral spaces

Staging apartments — which often involves de-cluttering, painting and changing furniture — has become more common, even for apartments at lower price points.

These apartments tend to show better in photos as well as in real life, experts say, as they give would-be buyers an easier canvas upon which to quickly project their lives.

 The repellent effect of stale listings

In this market, listings that sit longer than 60 to 90 days raise red flags, said Broker Zach Ehrlich of Mdrn. Residential.

Buyers are suspicious of stale listings, thinking something must be wrong with the property. Their agents also steer clear, thinking the seller isn’t likely to cut the price, he said.

To avoid that perception, brokers often try to work around this. They might reduce the price by some nominal amount — like $1,000 or $5,000 — to grab attention again as a price reduction or might re-list an apartment, reversing the order of the unit number. So, apartment 11K might be relisted as K11 to trick websites like Streeteasy and Zillow.

 A listing’s wording is chosen with care

Though text may be secondary to pictures, many brokers still labor over word choice — even more so now, said Stephen Kliegerman of Halstead Property Development Marketing.

“You want to make sure your messaging is clear and direct, but you want make sure you leave some things out so people still call you,” he said, explaining that if a listing has too much information, would-be buyers might think they don’t have to see the space.

You can read the entire article here:

SPACiO Tells Invest:Miami Magazine What’s Trending in Miami Real Estate

In case you missed it, Invest Miami Magazine sat down with SPACiO president Alex Wertheim to discuss what he expects to see in Miami’s construction and design industry this year.

Alex discusses some factors that are driving demand for construction and design services, based on his experience as a general contractor building out some of Miami’s most iconic residential and commercial projects. He states that residential demand growth in Miami will continue, due in large part to the lower cost of living compared to other major gateway cities across the U.S. and Florida’s advantageous tax structure.

While construction in the residential sector is clearly slowing down, Alex continues to see an increase in construction activity in the commercial real estate sector, especially in the restaurant and hospitality areas. This reflects a trend in which restaurant owners/operators are increasingly allocating resources to upgrade the aesthetics of their facilities to match the level of service and culinary experience. For that reason, he expects to see more complex designs and build outs as new restaurants enter the market. SPACiO recently built out the Nobu restaurant in Miami Beach, which is a great example of this trend. Hotels are also recognizing the importance of investing in aesthetics to remain competitive and provide an ‘experiential’ atmosphere. This trend is fueling the renovation and repositioning of several Miami hotels, including SPACiO’s latest project: Marriott Stanton South Beach.

Alex concludes by highlighting the importance of restaurant and hotel owners/operators as well as developers hiring the proper architect, designer and general contractor to ensure that pre-construction work is handled by highly qualified professionals. If the selection process is executed poorly, the construction phase will probably create unplanned challenges to the final vision of the hotel and restaurant owners/operators.

To read more about Alex’s predictions for 2017, you can view the entire article here.

Behind The Scenes: Building Out A Condo At Oceana Bal Harbour

SPACiO Design Build’s crew is meticulously building out a condo at Oceana Bal Harbour, one of the most luxurious development projects in South Florida. SPACIO’s work in the decorator-ready unit consists of installing hardwood flooring in the interior and tile on the large balcony, dropping the ceiling for additional lighting, painting, installing pocket doors, audio visual and more.

Build-out velocity is a priority for our clients who plan to occupy or rent out the unit shortly after closing. For that reason, four weeks after securing the necessary permits, SPACiO delivers a finished unit to the new owner or renter eager to move in. In some instances, we are recruited by buyers to plan the build-out work ahead of the closing and, when the deal is closed, our crew immediately jumps right in.

Working at Oceana is an incredible experience. With floor-to-ceiling windows and extra-deep balconies, the unit has one of the most breathtaking views available in Miami. The luxury tower’s spacious homes and balconies were designed to offer views of the Atlantic ocean to the East, Biscayne Bay and the Bal Harbour marina to the West and Miami’s skyline to the South. Our experienced crew’s work is not distracted by the remarkable view of golden sun rays reflecting on the blue ocean but we agree that it is a challenge! Stay tuned for photos of the finished condo!