Tony Rodriguez-Tellaheche, co-founder and managing broker of Prestige Realty Group, sat down with SPACiO Design Build to discuss today’s luxury real estate market in Miami. The boutique brokerage firm focuses on luxury homes and high-rise condominium sales. As a Miami native, Tony has seen the transformation of Miami from a beachside destination into a bustling and sprawling metropolis attracting buyers from all over the world.
WHY DID YOU DECIDE TO START YOUR OWN BROKERAGE FIRM?
My business partner Christopher Hodgson and I wanted to create more of a boutique real estate firm, offering clients personalized services that the larger firms don’t offer. When someone hires Prestige Realty, they are hiring our entire team of over 23 agents that are available 24/7 to serve our clients. We also wanted to create a firm with an international reach. My partner is from London and I’m from Miami so we really have a global reach. Our approach seems to be working. Last year, we sold more than $50 million in real estate and I was recognized by Real Trends and the Wall Street Journal as one of the America’s best Realtors.
WHAT SHOULD CONSUMERS KNOW ABOUT MIAMI’S REAL ESTATE MARKET?
People always ask me how the market is doing and I always ask which one. Most real estate consumers assume Miami- Dade County is one market but in reality it’s composed of many different markets, all of which have their own character. I take a neighborhood approach to real estate, mostly focusing on single-family luxury homes and condominiums in Coconut Grove, Key Biscayne, Coral Gables, Pinecrest, downtown, South Miami and Miami Beach. Every market is its own special ecosystem. One may be booming while the other is down. Overall, in the submarkets I focus on, the market hasn’t slowed down significantly. It’s a healthy slow-down with plenty of inventory available. People need to realize that the pre-construction condos are different from single-family homes and a slow-down in that particular sector is not an indicator of the overall housing market. Miami’s luxury real estate is very dynamic and can’t be generalized. For example, we have noticed that demand for Mediterranean style homes has decreased while modern and turnkey homes remain hot with buyers.
WHAT IS THE MOST IMPORTANT PIECE OF ADVICE FOR SELLERS?
The most important piece of advice for sellers is to hire a brokerage firm that’s tech savvy and will invest in their listings. You don’t want a realtor who is taking photos of your property with an iPhone. At Prestige Realty Group, we hire professional photographers and videographers who often use drones to get the best visuals possible for our listings. We want prospective buyers to have a 360-degree view of the property they will want to purchase. Sellers should also work with brokers who are advanced on social media. Technology is a major part of our lives now and should be an integral component to any realtor’s strategy for marketing and selling a home.
Another important piece of advice for sellers is to keep their homes clean and free of clutter when it’s on the market for sale. Many underestimate the power of staging, which is not the same as decorating. You need to stage your home into a place that potential buyers can envision living in. Remove all your personal items including family photos, books and other items that may distract your potential buyer. You want your house to be known as the one with the beautiful kitchen, not the one with the overbearing collection of crystal figurines.