Up Close and Personal with Powerhouse Residential Broker Dora Puig
SPACIO Design Build is very proud of real estate brokers who succeed in the challenging Miami real estate market. We applaud Miami Beach-based Luxe Living Realty Owner Dora Puig and want to share a portion of a recent Q&A with the South Florida Business Journal.
How did you get into the real estate business?
As a total fluke. I wanted to be on the business side of the entertainment business. I moved out to Los Angeles. I was one of nine MBAs recruited in the international business division of Columbia Pictures. Then Sony bought Columbia. The MBA recruits were all on hold for jobs. I did the craziest jobs in the world while waiting. I worked for a retail company. I worked on movie production sets. I worked on commercials as a production assistant. I started working for Harvey Rice with Alvarez, Hyland and Young, one of the big boutique brokers in LA. He was the top-producing broker in the firm. That was the first time I’d seen so many woman executives be successful. I wanted to sell because I loved it. I partnered up with Ryan Hilckmann, and we worked for Fred Sands. I got into the top offices in Beverly Hills because he was my partner.
Why did you decide to start your own firm?
We sold out Bristol and Santa Maria. And then I went to work for Fortune International Realty, back to general real estate. I got hired to run sales at the Bath Club in Miami Beach. Then I decided I didn’t want to be in-house for a developer anymore, and started my own brokerage company.
How do you compete with the large national real estate firms?
I got used to a boutique setting, and that is where I’m at my best. I’m a meat-and-potatoes relationship broker. Some new brokers are internet-savvy tech agents. I’m on the internet because I have to be. I come from the age of getting referred.
What advice would you give to a female broker who wants to become a firm owner?
I got really good at marketing from being a director of sales and marketing for a big developer. If you understand a media budget and the components of a full-fledged marketing campaign, then you can run your own company. Accept the fact that you have to spend money to make money. You can’t just list properties on the MLS and expect to sell. I do websites for each property. I have a social media team. I do VIP broker events at top listings.
When clients can seek you out 24/7, where do you go to find quiet time?
Sometimes I jog the Venetian Islands, where I live, at sunset. Then I go to my gazebo in my backyard and I meditate there and I’m at peace with myself. I leave the phone inside.
To read the entire article visit: https://www.bizjournals.com/southflorida/news/2017/11/21/executive-profile-dora-puig.html
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